Highways in Saskatchewan saw a big surge in shiny new vehicles this summer.
Tracking sales of new vehicles is one of those measures that helps us take the temperature of consumers in the province. These are big ticket items so when see significant changes in volume, it can be a sign of something bigger at play. That consumer attitudes are shifting.
The latest figures we have come from August. It was a strong month for motor dealers with more than 5,000 new units leaving their lots. That was about 15 per cent higher than August of last year. Actually it was the third best month of the year in terms of new units changing hands and slightly better than July as consumers are showing no signs of hesitation in making major purchases.
It was also a good month for passenger vehicle sales which were up about 10 per cent over last year. Even so, there is no doubt that we are a truck province with sales of 4- or 5-to-1 over sedans although SUVs are listed as trucks and their popularity makes the shift more pronounced.