marketing

What we can learn from the Biden campaign’s failure to purchase a domain name.

Martin Charlton / October 25, 2019

The latest campaign from Team Biden is targeting Latino communities using the strapline "Todos Con Biden". Let's take a look at how a failure to plan has handed a significant opportunity to the Trump 2020 campaign.What are the lessons that we …

Breaking the internet

Martin Charlton / August 30, 2019

If you watch this video, you're going to see a number of media training techniques that flow in to the interview effortlessly. From the importance of knowing your key messages and being comfortable on screen, to focusing on what you want to talk …

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