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communication

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2020 is over and here are Martin Charlton Communication’s predictions for 2021

Martin Charlton / January 21, 2021

Be prepared for the unexpected Navigating through a global pandemic taught us a lot. From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …

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The Only Audit That You Will Welcome – Communication Audit

Martin Charlton / January 12, 2021

It’s the beginning of a new year and a perfect time to design a plan for the next 12 months. But where to start? One of the best things is to take a good look at what you are currently doing before you look ahead. At Martin Charlton …

[Read more...] about The Only Audit That You Will Welcome – Communication Audit

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Navigating a pandemic

Martin Charlton / November 17, 2020

The Internet is never closed. Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away. Lean …

[Read more...] about Navigating a pandemic

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What we can learn from the Biden campaign’s failure to purchase a domain name.

Martin Charlton / October 25, 2019

The latest campaign from Team Biden is targeting Latino communities using the strapline "Todos Con Biden". Let's take a look at how a failure to plan has handed a significant opportunity to the Trump 2020 campaign. What are the lessons that we …

[Read more...] about What we can learn from the Biden campaign’s failure to purchase a domain name.

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Election 2019: Staying on message

Martin Charlton / October 1, 2019

The Canadian federal election campaign has reached the halfway mark - the first leader’s debate has happened (Prime Minister Justin Trudeau did not participate), and the campaign planes and buses are crossing the country. In the final days before …

[Read more...] about Election 2019: Staying on message

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Need communications help? Hire former political aides.

Martin Charlton / September 5, 2019

If you glance at Martin Charlton Communication’s website you’ll see there’s former political staff that work on the team. It’s not a coincidence. Mary-Lynn Charlton, President of Martin Charlton Communications (MCC) and a former chief of staff …

[Read more...] about Need communications help? Hire former political aides.

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