• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Martin Charlton Communications

We tell your stories

  • Home
  • What we do
    • Government Relations
    • Communications
      • Communications planning
      • Crisis communications
      • Issues management
      • Fractional communications
    • Digital and social media
    • Event management
    • Media
      • Media training
      • Media relations
  • Who we are
    • Our team
  • Blog
  • Contact

Saskatchewanians most generous

Martin Charlton / February 7, 2019

‘Twas the season for giving.

A little more than a month after Christmas, we have our first report on how consumers conducted themselves during the holiday season. Did they spend, spend, spend, or pull in their horns?

Well, here in Saskatchewan it was a time to be generous.

A poll conducted for RBC Royal Bank showed we were the biggest over-spenders in the country. Half of us said we over-spent at Christmas. That was the largest percentage in the country. And we over-spent by an average of $500. Again, no other province was higher.

Nationally, over-spending went down compared to last year, especially among 18 – 34 year-old women.

The big choice for giving this year was an experience. People spent about $130 on these for friends and family, which was followed by the always-thoughtful gift card. Electronics placed third on the list.

On the gift cards, we significantly exceeded the national numbers. This was our most popular choice for a gift. Experiences were second and we spent more than the rest of the country on this one too.

We also gave more to charities on behalf of a friend or family member than any other Canadian.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)

Filed Under: Christmas, consumer spending, electronics, Paul Martin Saskatchewan, RBC Royal Bank, Retail, retail sales, Saskatchewan, shopping

Martin Charlton

Primary Sidebar

Recent posts

  • Crisis is our own doing
  • Always choose transparency
  • Christmas party stimulus
  • Canadian dollar trending down
  • Understanding social media

Footer

Our work supports the success of our clients again and again by telling their stories to connect to people and to inspire action.

hello@martincharlton.ca
(306) 584-1000

CONNECT WITH US

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

© 2019 · Martin Charlton Communications