In 1982, futurist and author John Naisbitt caused a stir with a book entitled MegaTrends that forecasted 10 major forces that were going to change our lives and the way we live.
But one of his predictions was just the opposite – that we were about to enter the golden era of the movie theatre. Now remember this was at a time when the VCR was just coming out and everyone was predicting we’d watch our movies at home instead of going to a theatre. But Naisbitt postulated the exact opposite saying in an era of expanding technology we humans would crave contact with other people and that we’d find it in an arena or movie theatre.
His projection was not only correct, but it was somewhat prescient in light of the findings of a PwC study that shows another tradition holding its own – the printed book. It seems book sales are actually rising – only about one per cent but they’re going up – while e-book revenues are falling. Humans, it seems, also get enough screen time at work and the written word on paper is still a welcomed alternative.