SUMMARY: Bring others up to speed on your organization’s current status by consistently sharing news about your people and their activities. The Martin Charlton Communications Newsroom journalists work with you to identify and create a volume of stories. This series of blogs explains why that matters.
Maintaining your connections takes work.
You can have a steady stream of meetings where you are repeatedly explaining yourself.
You can spend time arranging presentations.
You can create marketing materials to hand out.
You can issue news releases and call up media outlets asking for a few minutes to explain your story.
And you can rely on your very own storyteller to document and explain your latest developments so that others can join you on your journey.
After the meeting or presentation, your contacts can find your stories when they seek out more information about you.
After browsing your marketing materials, they can review your stories to get a deeper look into your organization.
Telling your stories gives your contacts more insight into who you, what you are about, what you intend to achieve and how you will accomplish those achievements.
This insight can deepen relationships, generates confidence, and promotes broader understanding.
Telling those stories keeps them up to date in between those meetings.
They can follow along on your journey, which you are documenting in a series of stories.
It allows them to share with their own network their interest in you.
The story is created and they simply have to pass it along, rather than clarify in their own minds how to describe you and your organization. Having a story they can email or post to social media lets them easily demonstrate their support of your organization. Having a place where your news stories are published – whether it’s a newsletter or some other publication or if it’s a news section or blog on your website – gives them somewhere to direct their network to learn more about you.
Media outlets who do become intrigued by you will have the resources they need to better tell your story.
You shorten the amount of time it takes for them to do research. You can provide them images, biographies, dates and details they need. It ensures an accurate, engaging and thorough explanation of your organization, its people and its activities is being shared by those creating awareness.
NEXT IN THE SERIES: Our next blog post will explain how to create and deliver a steady stream of news stories so your network can join your journey and gain deeper insight into your organization, its people and their activities.