Personality can go a long way.
It will carry your business, resonate with customers and clients and maintain your relevance.
Businesses are more than just a logo, a boardroom and a catchy slogan. They’re comprised of people – people with emotions, attitudes and ideas. The robot invasion hasn’t completely taken over. Siri and Alexa aren’t real people.
There’s a reason why People magazine annually is among the most-read publications – people love to read about other people. We’ll relate to their stories, become inspired by their enthusiasm or share in their happiness and heartbreak.
From a business perspective, it’s important to pitch people over policy.
Why? According to a recent survey, 57 per cent of consumers agreed that human communication would increase their likelihood of staying loyal to a brand.
The flashy sales pitch will only travel so far. It’s the human element and human connection that attracts a loyal customer. We’re more likely to return to do business with a mechanic who took the time to politely explain why there’s a rattling noise under the hood, or to the baker who pointed us to the freshest bread.
Does the automated phone response frustrate you? Wouldn’t it be easier to just talk to a human to get straight to the point? You’re not alone. Some 58 per cent of survey respondents say human-like communications raise their likelihood of a purchasing or using a brand’s service.
In fact, the most-requested characteristic consumers want from a brand are:
- Someone who speaks to them like a regular person;
- A feeling that their time and business are valued;
- Communicates with them using a similar tone.
Be sure your brand has a personality and give your clients a human connection. Promote the people that make your product what it is.