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One simple reason why an employer conducts job interviews with prospective employees is to ask direct questions that pertain to a person’s resume. It’s the most efficient method to learn more about a person based on the words they provided in their written biography.
Journalists have the skills to ask the right questions. In fact, the entire media industry is based on asking questions. That’s how reporters gather information from sources and piece together stories for the six o’clock news or the morning edition of the local newspaper.
When content writing for a client – whether it be for a periodical newsletter, magazine or a website – Martin Charlton Communications’ newsroom staff will take the most direct and efficient approach. We’ll conduct interviews with people within your company, gather information that best suits the desired message and then share the story with its intended audience.
The interview process cuts directly to the point. Both the interviewer and interviewee will ask and answer questions, respectively, that centre around the topic. Time isn’t wasted with emails, phone calls and discussions that aren’t associated with the targeted content.
When travelling, the most efficient route to take to reach the destination is a direct line. Journalists, when interviewing a source, take a specific angle with their line of questioning. This is the most time-effective method to reach the heart of the issue.