• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Martin Charlton Communications

We tell your stories

  • Home
  • What we do
    • Government Relations
    • Communications
      • Communications Audit
      • Communications planning
      • Content Marketing
      • Crisis communications
      • Issues management
      • Fractional communications
      • Podcasts
      • Public Relations
    • Digital and social media
    • Event management
    • Media
      • Media relations
      • Media training
    • Newsroom
  • Who we are
    • Our team
  • Blog
  • My Newsroom
  • Contact
  • (306) 584-1000

Communication made easier

Martin Charlton / January 15, 2019

An armchair quarterback is one thing. It’s innocent fun and often doesn’t leave any lasting effects – unless, of course, you spend big (and lose big) on sports gambling sites.

But taking on the role of an armchair communicator for your company could confuse your clients or damage your business reputation.

Why? Because not everyone has a solid grasp on how communication – whether it be with clients and stakeholders or the media and the general public – works most effectively.

This is why CEOs, top-level executives and department managers should leave the company communications in the capable hands of public relations and communications professionals.

Here are a few reasons why:

1. Step aside, ego

Journalists can spot an intriguing news story from a mile away. CEOs and upper-level executives? Well, not so much. This is why it’s best to leave the news sharing to the people familiar with the industry and those who know best.

Sometimes businesses believe too much of their own hype. Yes, it’s important to be enthusiastic and excited about company ventures, but don’t be blinded by ego.

Journalists know what makes news. Here, the company ego gets eliminated and an outside perspective is offered on whether a story will have the legs to reach the desired goals of the business.

2. How long will this take?

It takes time to craft an effective communication strategy and tell a good story, especially for someone who doesn’t come by these skills naturally.

And we all know time is money.

Managers often get pulled in a lot of directions. Meetings, phone calls, seminars and office duties monopolize their time. Instead, they should focus on what matters most – managing their department. Leave the communications and media outreach in the capable hands of a communications professional.

This will take one item, albeit an important one, off the ‘To-Do’ list.

3. Let go of the wheel

The hiring of a public relations/communications team can be a learning opportunity for both the company and the PR team. A company manager can understand a little about the inner workings of public relations, while the PR consultants learn more about the business operations.

Each side, however, must allow the other to do its job. There’s a reason why a PR/communications team was hired – there’s a need for professional help.

When a business allows a PR pro to do the driving and focus their skills on the task, it’s likely the desired will be reached.

4. Keep the lights on

Don’t be a one-hit wonder.

A business will want to make a big splash when it has a major announcement or a new product launch to share. Media will gather, social media channels will light up and the company will soak up the attention.

But it’s important to keep the lights on after the big show. That’s how a company stays relevant.

A communications team can develop a strategy and keep a spotlight shining on your business year around. Share your story, engage with clients on social media and keep your brand in the minds of your audience.

5. Toot my horn

Do you have something to say but don’t know how to share it? Do you want to brag but not seem arrogant?

That’s easy – let a public relations agency be your voice.

Have someone else deliver your message. It’ll save you time and give you a more professional look and sound. Plus, it’s awkward to toot your own horn in public.

Filed Under: communications, content, marketing, martin charlton communications, MCC Newsroom, media relations, Public Relations, social media

Martin Charlton

Primary Sidebar

The latest news in your inbox

Receive email updates from MyNewsroom and Martin Charlton Communications, including daily Paul Martin Commentaries.

Sign up

Recent posts

  • Hire a journalist, not a janitor.
  • 2020 is over and here are Martin Charlton Communication’s predictions for 2021
  • The Only Audit That You Will Welcome – Communication Audit
  • Bad writing makes you look like spam
  • Discover your website’s secret weapon and why it matters.

Footer

Our work supports the success of our clients again and again by telling their stories to connect to people and to inspire action.

hello@martincharlton.ca
(306) 584-1000

CONNECT WITH US

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

© 2021 · Martin Charlton Communications