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One of the quickest ways to differentiate legitimate business communication from spam is the quality of the writing. Improper grammar, misspellings and incomplete sentences in an email are signals to hit the delete button, with the assumption the …
Writing
Content focus should be people
If your goal is to generate interest and employee engagement through intranet articles and emails, then your business writing should focus on staff members. Want more clicks on your social media channels? Tell stories about people. The Seattle …
Bad writing will damage your opportunities
If you want your business reputation to be professional, then don’t take an amateur approach. Good writing makes you and your company look better. It bridges communications platforms. Having a professional and established writer serve as the …
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