If your goal is to generate interest and employee engagement through intranet articles and emails, then your business writing should focus on staff members.Want more clicks on your social media channels? Tell stories about people.The Seattle …
martin charlton communications
Choose kindness
We don’t need an excuse to be kind to one another, but today brings extra incentive to choose kindness over everything else.Today is Pink Shirt Day across Canada. You’ll see tens of thousands of students and even a few adults wearing pink to …
Always choose transparency
How can you ruin your reputation and tarnish your brand in a matter of days? Ask Jussie Smollett.The actor/singer from the hit TV series Empire found himself in a world of controversy this week after his story of being attacked by two men on a …
Understanding social media
No one can question the power and reach of social media.Various platforms connect businesses with the seemingly endless cyber world, with communities and customers. This facilitates growth and awareness with relative ease.Social …
Responding to criticism
No one likes criticism. It can be humbling and difficult to hear.Unfortunately, it has become the norm and very much a reality of our online world.Nonetheless, the answer to dealing with critics is not deleting your Facebook page or …
Crisis hits: Are you prepared?
Remember those monthly fire drills from elementary school? They served as a teaching moment for all students in how to act should there ever be a real fire emergency.A similar procedure should be in place at work – not a fire drill, but a plan …
Storytelling with Jeter, Pt. II
This is the second installment of a two-part series…The afternoon didn’t start on a positive note.Alex Rodriguez, the polarizing all-star, was the first person I saw inside the clubhouse. He stood in front of his locker, in full uniform, …
Storytelling with Derek Jeter
What do you say when you’re face to face with Derek Jeter? What question hasn’t he been asked a hundred times by the thousands of reporters during his career? A man who is as guarded and bland as he is with the media, is there anything I could say or …
Communication made easier
An armchair quarterback is one thing. It’s innocent fun and often doesn’t leave any lasting effects – unless, of course, you spend big (and lose big) on sports gambling sites.But taking on the role of an armchair communicator for your company …
Content created with interviews
Need an answer? Ask a question.Looking for clarification? Ask another question.One simple reason why an employer conducts job interviews with prospective employees is to ask direct questions that pertain to a person’s resume. It’s the most …
