Carrier pigeons would be more efficient at delivering news than the current communications process used by the Canadian Football League. A lack of consistent communication and transparency, especially during an ongoing crisis like the current …
Business
Social media presence
Even at the best of times, social media platforms can be a minefield. But that shouldn’t deter you from sharing your content with the online community. Social media can be challenging to navigate, yet they’re also the most efficient means of …
Hire a journalist, not a janitor.
You wouldn’t ask a dentist to repair your weak WiFi signal. So why should your CEO or office manager be tasked with populating your company’s website with content? Dentists specialize in teeth, not telecommunications. Much like the leader of your …
2020 is over and here are Martin Charlton Communication’s predictions for 2021
Be prepared for the unexpected Navigating through a global pandemic taught us a lot. From a business perspective, it most certainly should have set off alarms for updating or designing a crisis communications strategy. Because you never know …
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Discover your website’s secret weapon and why it matters.
Congratulations! You have a website and a profile on social media channels. Now what? Your followers need to be fed or they’ll move on. What do you feed them and how often are feeding times? How do you extend your reach on social media …
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Now is the time to tell your story
Coronavirus this and pandemic that. Here’s an election, there’s an election. Everywhere there’s a politician. Despite what sounds like a narrow-minded news cycle, now is not the time to shy away from telling your story. Media is starving for …
The Internet is never closed.
Yes, you can even access the world wide web on Christmas Day and during a global pandemic. Just because your storefront says you’re temporarily closed doesn’t mean potential customers need to be turned away. Lean on your website and social media …
Listen up and learn
We’ve been here before so we’re going to find some things that are new. That’s the gist of a message from business advisor Rick McPartlin. It is pretty much a universal one these days. We saw a provincial government issue half of a budget – just …
Clear Your Head with Some Combine Time
We’re about to begin the greatest thinking period in Saskatchewan’s year. Harvest. In a digital age where information is free flowing: sometimes accurate, sometimes fake, it is often hard for most of us – but leaders especially – to find the time …
Seeking Your Future Leaders
We’re in a time when succession planning has never been more important. In the next twelve months, the baby boom generation will be replaced by millennials as the largest cohort in the workplace. So….the transition is on. But how do you develop …