We’ve been tracking the spending habits of the average consumer with a level this year. For the most part, they haven’t been doing much. They have been rising – we’re up three out of the last four reporting months – but the movement has been modest.
Then along came September. Consumers in Saskatchewan hopped into action with retail spending rising 1.7 per cent for the month. That was first overall in the country in terms of growth and significantly higher than the national pace which was only two-tenths of a point. So, our expansion was running more than eight times higher than the national average.
However, on a year-over-year basis the total 12-month gain was 2.7 per cent. September, basically, accounted for more than half the improvement in the year and underscoring how we have seen very steady spending patterns.
But eventually pent up demand could not be held back. Consumers stepped up to make those purchases they had been postponing.