The leading edge, or oldest members of the baby boom generation, are now into their mid-60s and, it turns out, this is a cohort of the population that likes travelling.
A survey by TD Canada Trust has learned that seven out of 10 boomers have a travel bucket list. And the short form description of their wish list goes like this: Go Big or Stay Home.
The bank, realizing that a lot of Canadian boomers are now preparing to head to warmer climes, had a sales motive in preparing this report, tying it to the need for travel insurance. Nonetheless, they say boomers are increasingly looking to undertake memorable adventures when travelling. There are a range of factors at play here. First, boomers are wealthier than their parents. Second, average life expectancy is rising, which means they are physically capable of more challenging experiences. Fewer than four in 10 said they were planning quiet holidays beside by a pool.
They also are taking longer vacations than any previous generation, opting for a couple major trips a year lasting more than 10 days each.