The month of January produced smiles in the sales departments of local automotive dealerships.
In recent months we have seen a steady trend, one that shows Saskatchewan residents are buying fewer new cars and trucks. And the trend was quite consistent….sales were tracking about 500 units behind the comparable month a year earlier.
To put that another way, we were tightening up our buying patterns. Whether we were buying used or simply holding on to our existing cars longer is not clear, but there’s no doubt we had reined in our purchases.
Then, two months ago – we saw a bit of a change.
Now, January is not an especially strong month for new vehicle sales but we narrowed that gap – from 500 or 600 units behind last year to just a couple hundred. It’s too early to tell whether this is a new trend – that consumers are starting to pick up the pace – as we have only one month with this showing but if it does hold up, we could be seeing consumers finding some of the mojo again.