Whether big or small, every organization needs a crisis communications plan.
Crises hit when least expected and when you are least prepared to respond. They can seriously damage your operations, employees and public reputation.
Having a crisis communications plan gives you a roadmap to follow when the crisis hits.
This is how Martin Charlton Communications has helped:
- A city was allegedly inundated with scavenging rodents. Residents were in a state of panic. For several days, local, provincial and national media ran inaccurate stories. Every attempt by city administration to quell the inaccuracies further stoked the fire. The crisis escalated. Enter Martin Charlton Communications. Our staff implemented an effective communications strategy, and coached a spokesperson. The facts calmed the fears. The once-popular national story disappeared by the next day.
- A fire breaks out at an industrial site – workers were trapped underground. Local, provincial, national and international media started phoning. Company staff called Martin Charlton Communications who were on site in two hours. We took control of the information flow, giving the company officials time to get the workers to safety and collect information. Then we facilitated communications between the company, media and stakeholders. That work helped to protect the company’s reputation and to communicate its strong leadership in the face of the crisis.
Being prepared before a crisis is best.
The need for effective crisis communications can strike at any time. Preparation is crucial.
Protect your reputation and relationships by knowing how to respond in an urgent situation before it develops.