What is a crisis?
A time of intense difficulty, trouble or danger.
Being prepared before a crisis is best
No organization can afford to think it is immune to having a crisis involve it. In our presentations, we outline examples of recent crises.
Here's something to know about people. When we lack information, we tend to assume the worst.
Communicating is the act of transmitting information.
By giving people the information they need and desire, you can protect your reputation, relationships and revenue.
By preparing, you will have laid out the who, what, when, where and how of communicating in a variety of scenarios – so that you do it with confidence.
How will I use a crisis communications plan?
Having a crisis communications plan gives you a roadmap to follow when the crisis hits.
When an urgent situation develops, by having a crisis communications plan, you will know how to respond – quickly and effectively. That plan should be tailored to your organization's unique requirements, circumstances and relationships.
The need for effective crisis communications can strike at any time. Preparation is crucial.