When Regina’s Murad Al-Katib walked to the stage in Monaco last week to accept his award as the EY World Entrepreneur of the Year, his acceptance speech was a little unconventional. 

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Al-Katib founded Saskcan Pulse and Alliance Grain Traders, which are a major force in the world of pulse crops in the world. They gather product here in Canada, process it and distribute it all over the world.

That’s how he does it. What he’s got his sights set on is providing the world with protein. Forecasting a global population of 10 billion, he says the challenge for the planet is producing enough protein to sustain that many people. In his Monaco address, he said the only way that’s going to happen is through the innovation of entrepreneurs.

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While he has no doubt that the demand will be fulfilled, he called on other entrepreneurs to join him in the pursuit of a better life – an improved diet – for the world’s growing population because it’s the right thing to do but it’s also possible.

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Topics: Agriculture, Business, food, Paul Martin, Saskatchewan, MCC Newsroom, Farmers, Innovation, Entrepreneur, protein

Paul Martin

Written by Paul Martin

Paul Martin is the chair of Martin Charlton Communications. You’ve heard him on the radio, seen him on TV and read him in newspapers and magazines. Paul is a popular keynote speaker on topics ranging from the economy to tapping community potential. His unique blend of communication and business knowledge has made him a highly sought-after consultant. As the Chair of Martin Charlton Communications, Paul is MCC’s ‘go to’ guy for all things business in Saskatchewan. He is the chair of four Saskatchewan branches of TEC (The Executive Committee) – a global organization dedicated to improving the performance and enhancing the lives of CEOs – which has more than 50 CEOs and senior executives among its Saskatchewan members. The long and short: Paul knows the province’s corporate community and business economy like few others. He is a potent conduit for anyone looking to do business in Saskatchewan, Canada’s fastest growing economy. His strategic advice is unrivaled.