When Regina’s Murad Al-Katib walked to the stage in Monaco last week to accept his award as the EY World Entrepreneur of the Year, his acceptance speech was a little unconventional.
Al-Katib founded Saskcan Pulse and Alliance Grain Traders, which are a major force in the world of pulse crops in the world. They gather product here in Canada, process it and distribute it all over the world.
That’s how he does it. What he’s got his sights set on is providing the world with protein. Forecasting a global population of 10 billion, he says the challenge for the planet is producing enough protein to sustain that many people. In his Monaco address, he said the only way that’s going to happen is through the innovation of entrepreneurs.
While he has no doubt that the demand will be fulfilled, he called on other entrepreneurs to join him in the pursuit of a better life – an improved diet – for the world’s growing population because it’s the right thing to do but it’s also possible.